End-to-end analytics

We collect data on calls, leads from order forms, user actions in the shopping cart, and deals in the CRM. We structure and analyze this information to answer key questions: how much was invested in advertising, what profit was generated, and how can campaign profitability be improved?

Modern marketing is performance-based marketing that measures the effectiveness of your advertising investments.

Integration
with any CRM
Dynamic
tracking
Calculation and analysis
of payback
Customer
tracking
Over 20 key
advertising metrics

Common mistake

Business efficiency is influenced by dozens of key metrics — they are updated every minute. Business owners, managers, and marketers often struggle to collect and process all this data. As a result, only a few intermediate indicators are selected to simplify evaluation.

A common mistake is making marketing decisions based on «goals» and conversions that don’t reflect accurate data. This can lead to wasted time and money.

How to optimize expenses?

It is necessary to collect all data from Google Analytics, Yandex.Metrics, Yandex.Direct, Google AdWords, CRM, website and call tracking service in a single system.

Each advertising campaign receives a unique identifier — this is necessary to track its performance.
The analytics system records every conversion when a user visits the website and completes a target action (such as submitting a form).
Each lead is linked to the campaign ID, and this information is passed to the CRM, where further work with the client takes place.
Data on conversions, campaigns, and clients is uploaded to the configured end-to-end analytics system — where ad profitability is calculated and the customer journey is mapped from the first touchpoint to the final deal.

After setting up analytics and getting the accurate data, you can improve performance, optimize costs, and increase profits at all stages of the sales funnel.