Our collaboration with the client began back in 2008, when we developed the clinic’s very first website.
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In June 2023, Yunona approached us to carry out basic SEO optimization of the website.
We optimized 32 pages, and search rankings began to grow.
To achieve even better results, we started providing ongoing SEO support for the website.
We identified the most high-priority services and pages for promotion and then worked on the semantic core, which initially included 283 search queries. Later, together with the client, we gradually expanded the semantic core, reaching 483 queries by April 2025.
The minimum goal is to rank each target query in the Top 10 of search results.
The maximum goal is to reach the Top 3 and then secure the first position. Every month, we get closer to having 100% of target queries ranked at the top.
Some of these pages already existed on the website; in such cases, we significantly rework the content, rewrite the copy and meta tags. From time to time, we expand the list of promoted services, create new pages from scratch, and prepare them for SEO.
Each page is promoted for a large number of keywords, and we carefully ensure that SEO optimization never outweighs clarity and meaning.
We carry out not only on-page but also off-page optimization.
We place editorial and forum backlinks and publish content exclusively on relevant, industry-specific resources.
We prepare page content in collaboration with the clinic’s doctors.
High-quality expert materials are one of the reasons we were able to appear in Google’s Gemini AI-powered search results.
We expand the semantic core, acquire high-quality backlinks, and add new service areas to the SEO strategy.