Svyatoy Istochnik

Social media design for a bottled water brand.

01.10.2020

Goal

Design several social media accounts in a bright yet minimalist style.

Svyatoy Istochnik was the first bottled water brand on the Russian market. The producer is IDS Borjomi Russia.

The brand’s target audience consists of active people who lead a healthy lifestyle and take care of themselves. Customers choose bottled water instead of sugary sodas and take it with them on the go or to workouts.

Visit the brand’s accounts:

We used the Facebook cover image to its full potential by creating a memorable and impactful design.

Instagram Highlights were designed to be conceptual yet clean and uncluttered.

The short community description on VKontakte reinforces the brand’s communication strategy.

The product visuals support the unified visual concept of the MyWatershop brand.

We also created article covers in calming and pleasant colors.

In addition, we designed custom illustrations for the interactive quiz ’Which water spirit are you?’

The covers and other visuals instantly convey what kind of store this is and what it sells.

Tagline Awards

The project won the Bronze Medal at the 2023 Tagline Awards in the category ’Best Social Media for an FMCG Brand.’